CONVERSE CHUCK 70 BROOKLYN DODGERS DROPS APRIL 20 WITH FUTURA

April 20. $110. Black faux ostrich leather. A stitched B on the toe cap that points to a borough the Dodgers left in 1957 and never fully came back from. The Converse x Brooklyn Dodgers x UNDEFEATED Chuck 70 is a three-way collaboration that assembles references from three separate decades of American cultural history into a single silhouette that costs about as much as dinner at the MLB Flagship store's neighborhood restaurants. ## Futura Is the Point, Not the Campaign Futura Dos Mil is 70 years old. He grew up in Brooklyn. He started spray-painting subway cars in the late 1970s before Basquiat was on a canvas, before Rammellzee had a gallery show, before anyone used the phrase street art without putting quotation marks around it. He did not become an art market figure because the market came to him. He became one because the culture he was part of turned out to be the dominant visual language of the next 50 years. Putting Futura in this campaign is not a brand endorsement. It is a citation. The stitched B on the Chuck 70 references the Brooklyn Dodgers, who left for Los Angeles in 1957 and broke a borough. Futura, who stayed in New York and watched the cultural transfer happen from inside the borough, carries exactly the right amount of credibility for this footnote. UNDEFEATED chose correctly. ## The Construction Earns the Reference Faux ostrich leather is a deliberate choice at the $110 price point. Real ostrich leather on a Chuck 70 would push the retail north of $400 and out of reach for the buyer the collaboration is actually addressing. Faux ostrich gives the visual texture of luxury without the price consequence, which is the exact same logic that made the Brooklyn Dodgers accessible to a borough that could not afford Yankee Stadium prices across the bridge. The three-way heel plate with the Converse, Dodgers, and UNDEFEATED marks is the brand relationship made visible in hardware. UNDEFEATED keeps its own mark in the trio, not as a licensee but as a full creative party. That distinction matters because it means the shoe is available through UNDEFEATED's own retail infrastructure, including in-store at Chapter locations and at Undefeated.com starting April 20, alongside MLB Shop and the Dodgers Team Store. ## A Borough, a Team, a Drop That Costs Less Than the Nostalgia Tax The Dodgers are in Los Angeles now. They have been for longer than anyone who was born in Brooklyn when they left has likely been alive. The Chuck 70 Brooklyn Dodgers collaboration is not a reunion. It is an acknowledgment that certain addresses in American sports history do not get forwarded to a new zip code. Futura, Kalil Justin, and Ashley Alicea in the campaign shoot are three people who understand that a B on a toe box is not a baseball reference. It is a borough claim. The shoe drops April 20. If you need to think about whether to buy it, you are probably not who the shoe is for.