Bottega Veneta's Teller Fanzine Goes to Six Cities

Bottega Veneta's Winter 2026 fanzine by Juergen Teller is going to independent bookstores and newsstands in Milan, London, Paris and Seoul, after a preview in Mexico City and a New York debut. The publication gathers campaign imagery, behind the scenes moments, close up details and handwritten thoughts, alongside fragments of everyday Milanese life. Bottega Veneta describes it as "moving between inspiration and candour." The house is selling a photographer's notebook through the shops where photographers browse, and not through its own boutiques.

Twenty Images, Two Locations, One City

The fanzine follows a campaign Teller shot and directed in Milan for Winter 2026. That series runs to twenty images and was built around Louise Trotter's view of the city, the view of someone who lives in it. Shoots took place at Fondazione Pagani and Villa Terenzio. One report places the campaign after Teller's Fall 2026 shoot for the house, which was set across Venice, so the two seasons form a northern Italy sequence: Venice, then Milan.

One reviewer described Teller's direct flash as leaving age, wear and awkwardness intact, and that is the register the fanzine promises with its handwritten thoughts. A campaign shows the final frame. A fanzine shows the frames around it, the details in close up and the pages that never made the twenty.

Lolo CDMX, Then Casa Magazines NYC

The route began at Lolo CDMX in Mexico City, where the publication was previewed. It reaches New York next, as a takeover at Casa Magazines NYC, a magazine shop in New York. A takeover means the shop is arranged around the publication for a period, not that a single copy sits on a shelf.

Starting a fashion house's print project in a Mexico City shop, instead of in Milan or Paris, is a decision about who sees it first. The order of cities is Mexico City, New York, then the four European and Asian ones, so the people who see the Milan pictures first are not in Milan.

By Reading Room, Frab's, Claire de Rouen and Four More

The distribution list is specific. In Milan the fanzine goes to By Reading Room and Frab's Magazines. In London it goes to Claire de Rouen Books and Reference Point 180. In Paris the stockists are OFR Paris and Librairie Yvon Lambert. In Seoul the single listing is Camel Coffee.

Seven stockists in four cities, plus the Mexico City preview and the New York takeover, make nine venues. None of them is a Bottega Veneta store. Bottega Veneta credits the photographer's studio, juergentellerstudio, and Louise Trotter on the publication, so the creative director and the photographer share the credit line on a publication that belongs to the campaign they made together.

Trotter's Second Year, Printed

Louise Trotter took over Bottega Veneta from Matthieu Blazy, who left for Chanel. Her debut Spring Summer 2026 show was followed a year later by her second show, Summer 2027, on Saturday, September 26, 2026. The fanzine surfaces three weeks after that show and belongs to the earlier Winter 2026 season, so the house is still publishing the collection it showed before the one it has just finished. That lag is normal for print. A runway collection exists for a few minutes, a campaign for a season, and a publication sitting on a shelf in Seoul can outlast both, which is why the handwritten thoughts and the Milanese street fragments matter: they are the parts of a collection a runway cannot carry.

The announcement credits Teller's studio and Trotter by name. The campaign supplies the twenty pictures, the Fondazione Pagani and Villa Terenzio locations and the Milan setting. The fanzine supplies the rest of the contact sheet.

Bottega Veneta is not the only luxury house treating print as a product. In June Louis Vuitton added Bucharest by Paul Kooiker and Ibiza by Lachlan Bailey to its Fashion Eye photobooks, a series running since 2016 with roughly a hundred large format photographs per volume. The difference is the format. Fashion Eye is a bound book sold by a house with a pop up bookstore in Arles. The Bottega fanzine is a loose, handwritten, Teller shaped object handed to the same independent shops that stock his zines.

Winter 2026 exists as twenty Milan images. The fanzine puts the leftovers, the notes and the street fragments into nine venues across six cities, from Lolo CDMX to a coffee shop in Seoul.