APPLE LAUNCHES HELLOAPPLE INSTAGRAM AS 50TH ANNIVERSARY CELEBRATION BEGINS

## APPLE BEGINS 50 YEAR CELEBRATION WITH SOCIAL MEDIA EXPANSION Apple announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that have helped shape the way people connect, create, learn, and experience the world. Since its founding on April 1, 1976, Apple has been driven by a belief that progress comes from those who challenge convention and imagine what could be. Apple launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community. The new handle joins the @apple account that currently has 36.2 million followers. The timing is strategic. Apple stands as a global economic pillar with a market capitalization hovering near $3.8 trillion. The company teeters on the edge of a $4 trillion market capitalization. ## TIM COOK CHANNELS THINK DIFFERENT CAMPAIGN Apple CEO Tim Cook shared a '50 Years of Thinking Different' letter, ahead of the company's 50th anniversary on April 1, 2026. The letter touches on the upcoming 50th anniversary and says that 'the world is moved forward by people who think different.' For those unaware, 'Think Different' was a famous advertising slogan used by Apple in the late 1990s to early 2000s. Cook said in the letter: 'At Apple, we're more focused on building tomorrow than remembering yesterday. But we couldn't let this milestone pass without thanking the millions of people who make Apple what it is today.' Tim Cook, Apple's CEO, stated: 'Thinking different has always been at the heart of Apple. It's what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful. As we celebrate 50 years, we are deeply grateful to everyone who has been part of this journey and who continues to inspire what comes next.' ## CELEBRATION PLANS REMAIN MYSTERY In a recent all-hands meeting, Apple CEO Tim Cook told employees to 'stay tuned' about the company's plans for its upcoming 50th anniversary. Cook said: 'Are we going to celebrate it? You better believe it. We're not ready to say exactly how yet, so stay tuned.' Apple announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. In the coming weeks, Apple and its global community will celebrate the company's 50th anniversary, recognizing the creativity, innovation, and impact that people around the world have made possible with Apple technology. For a company that often prefers to focus on the future rather than spend too much time in the past, this marks a notable shift. ## FIVE DECADES OF PRODUCT TRANSFORMATION From groundbreaking products like Apple II and Macintosh, to iPod, iPhone, iPad, Apple Watch, Mac, and Apple Vision Pro, and to services that users rely on every day, from the App Store to Apple Music, Apple Pay, iCloud, and Apple TV, Apple has consistently combined powerful technology with intuitive design to empower individuals to do extraordinary things. Apple went from flirting with bankruptcy in the late 1990s to becoming the world's most valuable public company in the early 2010s. It has introduced many iconic products, including the Macintosh in 1984, the iPod in 2001, the iPhone in 2007, and the Apple Watch in 2015. The company reported an all-time revenue record last quarter, driven by all-time high iPhone sales. Apple's ability to remain a singular, integrated company with a coherent brand identity across 50 years stands as one of the most remarkable achievements in corporate history. Apple's anniversary arrives as the company navigates artificial intelligence integration and regulatory challenges while maintaining its position as the world's second most valuable public company. The celebration plans promise to honor both the company's garage origins and its current status as a nearly $4 trillion technology giant.