2HOLLIS SIGNS INTERSCOPE DEAL AFTER KEN CARSON TOUR BREAKOUT

## The Viral Trajectory That Changed Everything Hollis Parker Frazier-Herndon (born January 5, 2004), known professionally as 2hollis, is an American rapper and producer. But that Wikipedia entry barely captures the seismic shift happening in underground music right now. The track maintains a steady rhythm that transitions seamlessly into "tell me," an honest and raw contemplation of his rapid rise to fame after signing to Interscope Records at the end of 2024. It's the 21-year-old's fourth LP and first under Interscope records. This is where we separate the flashes from the futures. 2hollis just proved that opening slots can become empire foundations. ## From Booed to Beloved in 30 Cities Back when 2hollis was opening on tour for Ken Carson last year the fans were basically booing him off stage but he won them over eventually. Soon, even Ken's wild fanbase was moshing to 2Hollis' set. By the end of the tour, 2Hollis had gone from being relatively unknown in the rage scene to a rising artist, with his streams and social media following growing rapidly. My introduction to 2hollis was seeing him open for Ken Carson's "The Chaos Tour." Initially, many fans seemed unfamiliar with the Chicago artist, but by the end of his set, he had the crowd's full attention. The mosh pits were almost more intense during 2hollis's performance than the main act's. This wasn't luck. This was strategy meeting sound meeting moment. 2hollis is the enigmatic and fantastical persona of Hollis Frazier-Herndon, a wildly imaginative singer and rapper whose self-produced output crosses rage rap with hyperpop. ## The Genre-Fluid Formula If you're a fan of Skrillex, Snow Strippers, Ken Carson, or any of the Drain Gang members, then you need to check out 2hollis, an emerging artist from Chicago who is turning heads with his unique blend of EDM, dubstep, trap, hyperpop, cloud rap, and glitchcore. 2hollis is a multi-talented artist, serving as both the vocalist and producer for all his music. In addition, he takes on the roles of director and choreographer for some of his music videos. Here's the pattern other labels missed: 2hollis' evolution as a producer and vocalist between 'White Tiger', '2', and 'boy' would give any new listener whiplash as each project acts as a unique exploration of his influences and inspirations, while innovating in each sound that he explores in a manner that has established him as one of the most talented artist-producers in the underground to date. If you listen closely, in some songs you can even hear a sample of Minecraft fireworks. That's not gimmick. That's generational fluency. ## The Interscope Validation 2hollis signed with Interscope Records. Pitchfork calls him "a remarkably distinctive, eagerly experimental savant whose sound never stalls or stagnates." He is recently signed to Interscope Records. Interscope doesn't sign experiments. They sign inevitabilities. Multiple songs from his 2023 album 2 were featured in video games, with the song poster boy being included as part of EA Sports FC 24's soundtrack, and his track FORFEIT being featured in F1 23's soundtrack. That's crossover validation before the crossover moment. In early 2025, Hollis released his 5th studio album, Star. The timing tells the story: major label debut coinciding with peak momentum. ## The Social Media Equation The Instagram post hitting 202,254 likes isn't random virality. 864K Followers, 36 Following, 6 Posts - See Instagram photos and videos from (@2hollis) That follower-to-post ratio screams intentionality. Six posts. 864,000 followers. Each post is an event. In a 30-second clip that quietly went viral last December, artist 2hollis sits in his car, promoting his latest single "jeans." With short, brown hair, he fumbles awkwardly with a water bottle he never manages to open — a moment from an artist whose image has now completely shifted. That's the before. 2hollis performs with wavy platinum hair extensions, a black stripe painted across his nose and smudged eyeliner. His aesthetic, best described as a mixture of a slightly toned-down 2000s mall goth with the opium style popularized by Playboi Carti, pervades throughout the work. That's the after. ## The Prediction Game Counterpoint: The hyperpop bubble has burst before. 100 gecs peaked. SOPHIE's influence diffused. What makes 2hollis different? Born January 5, 2004, in Chicago, Frazier-Herndon's father is musician John Herndon (also known as A Grape Dope), drummer of the band Tortoise, and his mother is Kathryn Frazier, founder of PR firm Biz 3 and co-founder of record label Owsla. Industry DNA meets internet nativity. That's the difference. We have been seeing other publications calling him the "male Charli xcx" in their reviews of star, and we can see why. 2hollis is going for an electropop and R&B aesthetic with glitchy, rager ready beats. ## The Verdict 2hollis represents the first post-hyperpop star. Not derivative, but evolutionary. 2hollis is the underground's new golden child, and for good reason. The 20-year old artist, producer, and engineer has a discography that spans back to the infancy of the pandemic, but most critics and fans alike have been particularly enamored by his recent stylistic shifts and artistic evolution. Interscope bet correctly. The Ken Carson tour proved demand. The viral moments proved staying power. Press profiles describe "primordial mosh pits," a hallmark of his crowd energy. 2hollis isn't chasing the algorithm. The algorithm is chasing him. That Interscope deal? Just the opening act.