YEAT RECREATES 1999 SOPRANOS STUNT WITH 15 POUND ARM — Quick Facts
Yeat has launched his album rollout for ADL (A Dangerous Lyfe) by recreating HBO's legendary 1999 Sopranos marketing stunt in New York City. The rapper commissioned a 15-pound silicone replica of his own arm, complete with hand-painted tattoos, spotted protruding from taxi trunks across the city.
Key Data Points
- The original Sopranos campaign in 1999 helped launch one of HBO's most successful series
- Yeat's silicone arm replica took 2 months to create and weighs over 15 pounds
- Four artists hand-painted every tattoo on the replica using 3D scan references
Frequently Asked
- How much did Yeat's silicone arm replica cost to make?
- While the exact cost hasn't been disclosed, the 2-month production timeline with 4 artists likely cost between $20,000 to $50,000.
- When does Yeat's ADL album release?
- The album ADL (A Dangerous Lyfe) is expected to release in March 2026, though no specific date has been announced.
- How successful was the original Sopranos marketing campaign?
- HBO's 1999 Sopranos guerrilla campaign cost under $50,000 but generated millions in free media coverage and helped launch the series to 13.4 million finale viewers.