XAVI GOODBOYSHADY PRODUCES FEAR OF GOD NBA CAMPAIG — Quick Facts
Producer Xavi (@goodboyshady) shared details from his recent Fear of God Essentials NBA campaign production on Instagram March 6, 2026. The campaign comes during Jerry Lorenzo's multiyear partnership with the NBA and WNBA that launched November 2024, featuring elevated fan merchandise for 8 teams including the Lakers and Celtics.
Key Data Points
- Fear of God's NBA partnership launched November 2024 with 8 team collections
- Campaign featured photographer Ryder Sloane and DS365 Studio creative direction
- NBA Berlin Game January 15, 2026 marked first regular season game in Germany
Frequently Asked
- When did Fear of God partner with the NBA?
- Fear of God announced its multiyear NBA and WNBA partnership in November 2024
- Which teams are featured in the collection?
- The initial launch includes 8 teams: Boston Celtics, Chicago Bulls, Lakers, Heat, Knicks, Chicago Sky, LA Sparks, and NY Liberty
- Who produced the Fear of God NBA campaign?
- Producer Xavi (@goodboyshady) with photographer Ryder Sloane and DS365 Studio creative direction