THE AI SNEAKER WARS: HOW NIKE, ADIDAS AND PUMA ARE REWRITING RETAIL — Quick Facts
Nike uses AI to co-create shoes with athletes and power personalized shopping experiences through their NikeAI Beta app. Adidas deploys AI across marketing, supply chain, and customer data analysis, planning 50% digital sales by 2025.
Key Data Points
- Nike uses AI to co-create shoes with athletes and power personalized shopping experiences through their NikeAI Beta app
- Adidas deploys AI across marketing, supply chain, and customer data analysis, planning 50% digital sales by 2025
- Puma partners with Google Cloud for AI-generated product imagery and warehouse automation, boosting click-through rates by 10%
Frequently Asked
- How does Nike's NikeAI Beta app recommend shoes to customers?
- Nike's NikeAI Beta app uses conversational AI to understand customer needs by analyzing factors like foot shape, running style, local weather, and specific use cases (such as basketball tryouts). Rather than requiring keyword searches, customers can describe what they need in natural language and receive personalized recommendations instantly.
- What is Nike's A.I.R. project and which athletes use it?
- Nike's A.I.R. (Athlete Imagined Revolution) project uses AI to co-design shoes with elite athletes. Notable athletes using this technology include track star Sha'Carri Richardson and basketball player Victor Wembanyama.
- What is Adidas's digital sales target for 2025?
- Adidas plans to generate 50% of sales from digitally created and sold products by 2025, leveraging machine learning and a unified customer data platform to analyze browsing patterns and social media interactions for personalized marketing.
- How does Puma use AI for product imagery with Google Cloud?
- Puma partnered with Google Cloud to use AI-generated product imagery that is region-specific, showing sneakers in localized backgrounds such as Tokyo streets for Japanese customers and American settings for U.S. customers. This approach boosted click-through rates by 10%.
- How are Nike, Adidas, and Puma using AI differently in retail?
- Nike focuses on conversational AI for personalized shopping experiences and athlete co-creation; Adidas builds unified customer data platforms for predictive marketing and supply chain optimization; and Puma emphasizes AI-generated visual content and warehouse automation through Google Cloud partnership.