TECH GIANTS PAY CREATORS UP TO $600K FOR AI PROMOTION DEALS — Quick Facts
Tech giants drop $600K on creator AI deals as digital ad spending explodes 495%. Inside the million-dollar influencer wars reshaping how you discover AI tools.
Key Data Points
- Microsoft and Google are paying creators $400,000 to $600,000 for long-term AI product promotion partnerships spanning several months
- Single sponsored posts from AI companies can command up to $100,000, with creators like Megan Lieu earning $5,000 to $30,000 per campaign from Anthropic
- Jack Lepiarz (Jack the Whipper) with 7 million followers rejects all AI deals, turning down a $20,000 offer and saying he wouldn't take even $500,000
Frequently Asked
- How much are Microsoft and Google paying creators for AI promotion deals?
- Microsoft and Google are paying creators between $400,000 and $600,000 for long-term AI product promotion partnerships spanning several months, with individual sponsored posts commanding up to $100,000.
- How much do AI companies spend on digital advertising in 2025?
- Generative AI companies spent more than $1 billion on digital advertising in the United States in 2025, representing a 126% increase from the previous year.
- What is Megan Lieu's typical sponsored content deal range?
- Megan Lieu, a data scientist with nearly 400,000 followers, typically earns between $5,000 to $30,000 per sponsored campaign, with her largest deal being with Anthropic to promote Claude products.
- How much did digital ad spending from Google and Microsoft for AI increase?
- Digital ad spending from Google and Microsoft tied to AI jumped nearly 495% last month compared with a year earlier, according to Sensor Tower data.
- Which creators are rejecting AI promotion deals?
- Jack Lepiarz (Jack the Whipper), a YouTuber with 7 million followers, has rejected all AI deals including a $20,000 offer and stated he wouldn't accept even $500,000 for AI promotion.