Palace Skateboarding Calls It Smashing Palace and Means Both Words — Quick Facts
Palace Skateboards posted a reel on April 3, 2026 titled "SMASHING PALACE" showing skateboard destruction footage. The London brand, founded by Lev Tanju in 2009 on the Haggerston Estate in Hackney, built its identity around self-aware absurdism. Since a 2015 Adidas deal producing quarterly 12-SKU collaborative drops, Palace has opened its first New York Tribeca store and a Tokyo location, both announced with minimal communication consistent with long-standing brand practice.
Key Data Points
- Palace Skateboards was founded in 2009 in Hackney, London by Lev Tanju; the brand's Triferg triangle logo was designed for easy tagging on skateboards
- Palace signed with Adidas in 2015; their collaborative collections now average 12 SKUs per quarterly release window and sell through online in under an hour
- Palace opened its first New York Tribeca store in 2025, followed by a Tokyo announcement, generating the brand's highest non-drop sales weeks since the Adidas partnership launched
Frequently Asked
- Where did Palace Skateboards start?
- Palace Skateboards was founded by Lev Tanju in London in 2009, with the brand name referencing the Haggerston Estate in Hackney where Tanju grew up. The Triferg triangle logo was designed to be easy to tag on skateboards.
- What is Palace's deal with Adidas?
- Palace and Adidas signed a partnership in 2015. Collaborative collections now release quarterly, averaging 12 SKUs per drop, and consistently sell through online in under an hour. The partnership gave Palace infrastructure while keeping creative and communication control with Tanju.
- Does Palace have physical stores?
- Yes. Palace opened its first New York store in Tribeca in 2025 and announced a Tokyo location. The brand also has its original London flagship. Physical drop access is not guaranteed for core SKUs, which typically sell out online before walk-in traffic clears.