Paisaboys Designed the Toma LA Kits That Nike Could Not Have Made Alone — Quick Facts
Paisaboys designed bespoke tournament kits for four LA neighborhood soccer crews competing at the Nike Toma LA Finals on July 26, 2025. Using claymation, stenciling, and sculptural techniques from their studio practice, the artists gave each crew a distinct visual identity. Public retail release followed July 31 at seven Los Angeles stores including Undefeated and Union LA.
Key Data Points
- Paisaboys designed distinct visual identities for four LA neighborhood soccer crews: Insainz, La Comunidad, Toque, and Venice Beach FC, using claymation, stenciling, and sculpture from their studio practice
- The kits debuted exclusively at the Toma LA Finals on July 26, 2025, followed by retail release at 7 LA locations including Undefeated, Union LA, and BAIT on July 31
- Nike FY2025 DTC revenue was $21.4 billion, down 8% YoY, as New Balance, Hoka, and On Running gained share in segments Nike once dominated
Frequently Asked
- Who are Paisaboys?
- Paisaboys are Los Angeles-based artists whose practice incorporates mixed media, 3D claymation, stenciling, and sculpture. In July 2025 they partnered with Nike and Badfriend to design tournament kits for four neighborhood soccer crews competing in the Toma LA Finals.
- What is Nike Toma El Juego?
- Toma El Juego is a Nike street soccer platform in Los Angeles that runs neighborhood crew tournaments, funding local competition and partnering with artists to design match kits. The 2025 Toma LA Finals featured kits by Paisaboys and Badfriend.
- Where were the Toma LA kits sold?
- The Paisaboys x Nike Toma LA kits debuted at the July 26, 2025 finals and went on wider retail sale July 31 at seven Los Angeles stores: Niky's Santa Monica, Undefeated (La Brea), Union LA, Homebred, Sally's Shoes (El Monte), Bodega LA, Private Sneakers (Long Beach), and BAIT (Melrose).