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LV MONOGRAM HITS 130, NOW IT'S HITTING THE GYM — Quick Facts

Louis Vuitton's monogram just hit 130 years old, and the maison responded with the kind of excess only a €90-billion parent company can justify. They converted

Frequently Asked

How old is the Louis Vuitton monogram in 2024?
The Louis Vuitton monogram is 130 years old as of 2024. The maison celebrated this milestone with a special pop-up experience in New York.
What is Louis Vuitton's 130th anniversary pop-up in New York?
Louis Vuitton converted a New York pop-up into a monogram celebration featuring vintage trunks, Vivienne mascots in monogram attire, and an in-house gym with monogrammed dumbbells cradled by Neverfull bags.
Does Louis Vuitton have a gym with monogrammed weights?
Yes, Louis Vuitton's New York anniversary pop-up features an in-house gym where visitors can use monogrammed dumbbells cradled by Neverfull bags as part of the experiential celebration.
What champagne brand does LVMH use for Louis Vuitton events?
LVMH uses Ruinart champagne for Louis Vuitton events and celebrations, as the brand is owned by the parent company.
Will Louis Vuitton continue using the monogram pattern in 2026?
Yes, the Louis Vuitton monogram will continue to appear on every seasonal drop, collaboration, and limited capsule collection throughout 2026 and beyond, while the anniversary pop-up positions it as a temporary performance and experience.

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