LEGO SNOOPY SET DROPS JUNE 2026 AT $89.99 — Quick Facts
LEGO is releasing an official Snoopy set on June 1, 2026, for $89.99, designed by fan Robert Becker through the LEGO Ideas platform. The 964-piece set targets adult collectors and marks LEGO's first entry into the Peanuts licensing ecosystem, with purchase limits of 3 per household creating artificial scarcity similar to Supreme drops.
Key Data Points
- Robert Becker spent one year developing his Snoopy concept before submitting to LEGO Ideas in August 2024, which was approved for production in March 2025
- The final set contains 964 pieces, costs $89.99, and targets adult collectors aged 18 and up with disposable income
- Peanuts, created by Charles M. Schulz from 1950 to 2000, is celebrating its 70th anniversary and represents LEGO's first official entry into the Peanuts licensing ecosystem
- LEGO now offers 25 IP-based themes out of 45 total product lines, signaling a strategic shift toward licensed nostalgia over open-ended creative building
- Purchase limits of 3 per household mirror Supreme's scarcity-driven drop strategy, designed to create collector frenzy and control secondary market inflation
Frequently Asked
- When does the LEGO Snoopy set release and how much does it cost?
- The set releases June 1, 2026, at $89.99. Pre-orders are available now, with purchases limited to 3 per household.
- Who designed the LEGO Snoopy set?
- Atlanta-based designer Robert Becker submitted the concept through LEGO Ideas in August 2024. It was approved for production in March 2025 and refined by LEGO designer Marina Stampoli, who added the doghouse and other features.
- What makes this set different from regular LEGO products?
- The 964-piece set is designed as an 18+ premium model for adult builders and nostalgia collectors. It features a posable Snoopy figure with multiple poses, a detailed doghouse with interior scenes, and a brick-built campfire scene.
- How does the LEGO Ideas platform work?
- Fan designers submit concepts that must reach 10,000 community votes before a review board evaluates them. Only select projects advance to official production.
- Why does LEGO limit purchases to 3 per household?
- LEGO uses artificial scarcity to manage demand fairly across fans and create collector frenzy, mirroring drop strategies used by brands like Supreme.