LAMBORGHINI REVIVES the MIURA LEGEND — Quick Facts
Lamborghini's Instagram post featuring the Miura SV on snow connects to the brand's extensive winter driving programs and strategic pivot to hybrid vehicles. The post celebrates the iconic 1960s supercar that defined the category while the company faces modern transitions.
Key Data Points
- Lamborghini canceled its fully electric Lanzador SUV, pivoting to plug-in hybrids by 2030
- The brand achieved record sales of 10,747 vehicles in 2025 with strong hybrid performance
- Lamborghini runs exclusive winter driving programs including Accademia Neve in the Alps
Frequently Asked
- What makes the Lamborghini Miura historically significant?
- The Miura was the world's first supercar, featuring the first mid-engine layout in a production road car and establishing the template for all modern supercars.
- Why did Lamborghini cancel its electric Lanzador SUV?
- CEO Stephan Winkelmann cited weak demand from luxury buyers and called full-EV investment financially irresponsible, pivoting instead to plug-in hybrids.
- What is Lamborghini Accademia Neve?
- It's Lamborghini's exclusive winter driving experience in the Italian Alps, teaching owners to master snow and ice driving in their supercars.