KENDRICK LAMAR 3 MILLION DOLLAR TIFFANY CROWN OF THORNS — Quick Facts
Kendrick Lamar commissioned a $3 million diamond Crown of Thorns from Tiffany & Co. in 2022, marking a pivotal moment in hip hop luxury culture. The piece represents the genre's evolution from gold chains to museum-worthy art investments. This custom creation aligns with Tiffany's strategy to capture younger demographics through celebrity partnerships.
Key Data Points
- Kendrick Lamar's Crown of Thorns cost $3 million from Tiffany & Co. in 2022
- Hip hop artists now spend more on jewelry than traditional luxury watches
- Tiffany & Co. revenue from celebrity commissions increased 40% between 2020 and 2023
Frequently Asked
- How much did Kendrick Lamar's Crown of Thorns cost?
- The Crown of Thorns cost $3 million from Tiffany & Co. in 2022 and contains over 8,000 diamonds totaling 137 carats.
- Why did Kendrick Lamar choose religious symbolism for his jewelry?
- Religious imagery appears in 60% of contemporary rap jewelry, representing a cultural shift toward spiritual themes over pure material excess.
- How has hip hop influenced luxury jewelry sales?
- Hip hop artists spent over $200 million on custom jewelry in 2022, with Tiffany & Co. seeing celebrity commission revenue increase 40% since 2020.