JONY IVE'S FIRST collaboration with Ferrari — Quick Facts
<cite index="1-1,2-1">Ferrari has officially named its first all-electric vehicle the Luce (Italian for 'light')</cite>, featuring <cite index="2-4">an interior co-designed with Jony Ive's LoveFrom that prioritizes physical controls over touchscreens</cite>. <cite index="16-2,17-5">The car will cost over €500,000 ($535,000) with full exterior reveal scheduled for May 2026</cite>.
Key Data Points
- <cite index="4-7">Jony Ive stated 'To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing'</cite>
- <cite index="1-31,2-36">The Luce features custom 200 ppi OLED panels from Samsung with three cutouts revealing displays behind - a world first</cite>
- <cite index="2-32">The steering wheel is made from 19 CNC-machined parts in 100% recycled aluminum and weighs 400 grams less than a standard Ferrari wheel</cite>
- <cite index="16-11,18-8">The Luce has over 1,000 horsepower from four electric motors and a 122 kWh battery providing around 330 miles of range</cite>
- <cite index="24-1,27-1">LoveFrom signed their multi-year partnership with Ferrari and Exor in September 2021</cite>
Frequently Asked
- What is Ferrari's first electric car called?
- <cite index="2-1,2-5">Ferrari's first all-electric vehicle is called the Luce, which means 'light' in Italian</cite>.
- Who designed the Ferrari Luce interior?
- <cite index="2-4,24-2">The interior was co-designed by Jony Ive's creative collective LoveFrom, founded with Marc Newson, in partnership with Ferrari</cite>.
- How much will the Ferrari Luce cost?
- <cite index="16-2,17-5">The Ferrari Luce is expected to cost over €500,000 ($535,000)</cite>.
- When will the Ferrari Luce be fully revealed?
- <cite index="14-5,15-1">The full exterior reveal is scheduled for May 2026 in Italy</cite>.
- How long did Ferrari work with LoveFrom on the Luce?
- <cite index="24-1,30-3">Ferrari and LoveFrom signed their partnership in September 2021 and worked together for five years on every dimension of the car's design</cite>.