Campaign of the Week: Adidas x Metalwood nails a three sport rollout — Quick Facts
First ever Predator silhouette redesigned for skateboarding, combining three sports in one release. Textbook rollout strategy: Paris Fashion Week tease to LA launch party to precise release timing.
Key Data Points
- First ever Predator silhouette redesigned for skateboarding, combining three sports in one release
- Textbook rollout strategy: Paris Fashion Week tease to LA launch party to precise release timing
- Metalwood's anti-establishment golf ethos disrupting traditional Three Stripes marketing
Frequently Asked
- What is the Adidas x Metalwood Predator Sala collaboration?
- The Adidas x Metalwood Predator Sala is the first-ever redesign of the legendary Predator silhouette for skateboarding, combining elements from three sports: soccer, golf, and skating. The shoe features monochrome maroon suede and patent leather construction, representing a cross-sport collaboration between Adidas and LA-based Metalwood Studio.
- When is the Adidas Metalwood Predator Sala release date?
- The Adidas x Metalwood Predator Sala releases in-store on January 15 and online on January 16, with no overlap between the two channels to create scarcity and drive demand.
- What is Metalwood Studio and their connection to Adidas?
- Metalwood Studio is an LA-based design collective born from SoCal's skate and art scenes known for their anti-establishment golf ethos. They began their partnership with Adidas in 2024 and have evolved into multi-sport collaborators that disrupt traditional Three Stripes marketing.
- How did Adidas market the Metalwood Predator Sala campaign?
- The campaign followed a textbook rollout strategy: strategic debut at Paris Fashion Week in 2025 to reach fashion insiders, followed by calculated silence to build anticipation, and finally an LA launch party announcement to create FOMO among the target demographic.
- Why is the Adidas Metalwood collaboration significant for sports marketing?
- The collaboration demonstrates that successful multi-sport partnerships work when the story and brand ethos align, proving that sports don't need to stay in separate lanes and that the rollout strategy itself becomes part of the product's value.