BENNY BLANCO FRIENDS KEEP SECRETS PODCAST DROPS FEBRUARY 24 — Quick Facts
Benny Blanco, Lil Dicky, and Kristin Batalucco are launching 'Friends Keep Secrets' on February 24, a video podcast shot with 18 hidden cameras throughout their LA home that blends reality TV surveillance with music production and celebrity hangouts. The format represents a shift toward intimate, unscripted access entertainment as the podcast industry moves toward vodcast formats predicted to generate $5 billion in global ad revenue in 2026.
Key Data Points
- Friends Keep Secrets premieres February 24 with 18 hidden cameras throughout the hosts' LA home capturing unscripted celebrity hangouts and music production sessions
- 51% of Americans 12+ have watched a podcast, according to Edison research, showing mass market adoption of video podcast formats
- Global podcast and vodcast ad revenues are projected to reach $5 billion in 2026, per Deloitte forecasts
- Lil Dicky married Kristin Batalucco in August 2025, establishing their home as the show's intimate setting
- Benny Blanco's 2018 debut album was titled 'Friends Keep Secrets,' establishing thematic continuity with his collaborative hit-making career with Justin Bieber, Selena Gomez, and BTS
Frequently Asked
- When does Benny Blanco's Friends Keep Secrets premiere?
- The show premieres February 24, 2026, featuring Benny Blanco, Lil Dicky, and Kristin Batalucco in their LA home with 18 hidden cameras capturing unscripted moments with celebrity guests.
- What is the Friends Keep Secrets format?
- It's a video podcast that captures raw, unscripted hangouts where the hosts cook, record songs, play games, and spend time with celebrity friends dropping by their home, blending podcast intimacy with reality TV surveillance and music production.
- How many Americans watch podcasts?
- Edison reports that 51% of Americans 12+ have watched a podcast, showing the massive audience for video podcast and vodcast content.
- What is the predicted size of the podcast advertising market in 2026?
- Deloitte predicts annual global ad revenues for podcasts and vodcasts will reach approximately $5 billion in 2026.
- When did Lil Dicky marry Kristin?
- Lil Dicky married Kristin Batalucco in August 2025, making their home the setting for the Friends Keep Secrets show.