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BALENCIAGA DROPS HEART AND BODY FALL 26 WITH DAVID SIMS — Quick Facts

Balenciaga's February 2026 Heart and Body campaign represents a strategic pivot under Pierpaolo Piccioli's leadership, featuring Ned Sims (son of photographer David Sims) in an intimate family collaboration. The campaign signals Balenciaga's evolution from confrontation to connection, positioning the brand against competitors like Saint Laurent and Miu Miu who dominate current luxury rankings.

Key Data Points

Frequently Asked

Who is Ned Sims in the Balenciaga campaign?
Ned Sims is the son of acclaimed photographer David Sims and designer Luella Bartley, born in 2007, making this campaign a family collaboration.
What makes this Balenciaga campaign different from previous ones?
The Heart and Body campaign marks Pierpaolo Piccioli's pivot from confrontation to connection, emphasizing human relationships over constructed spectacle.
How does Balenciaga compare to competitors in February 2026?
Saint Laurent remains the world's hottest brand per Lyst Index, while Miu Miu holds second position, with Balenciaga repositioning under Piccioli's new creative direction.

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