ARSHAM'S ORGANIC WAVES RESHAPE Equinox HOLLYWOOD — Quick Facts
Daniel Arsham's Snarkitecture is revolutionizing fitness design by bringing gallery-level materiality to Equinox West Hollywood, using volcanic ash textures and museum-quality stone finishes typically reserved for art installations. This marks the first time a blue-chip contemporary artist has designed a complete fitness environment, signaling a shift toward treating wellness spaces as cultural destinations.
Key Data Points
- West Hollywood is one of Equinox's highest performing locations, driving this high-profile design investment
- Materials from Arsham's art practice must be durable and functional while maintaining aesthetic beauty for fitness environments
- This collaboration represents Snarkitecture's first fitness project, expanding their portfolio beyond fashion and retail spaces
Frequently Asked
- When will the Daniel Arsham Equinox West Hollywood renovation open?
- The redesigned space is scheduled to unveil in early 2027. Construction and material installation are currently underway for what Equinox calls the blueprint for their future club evolution.
- What materials is Daniel Arsham using in the gym design?
- Arsham's Snarkitecture is incorporating green marble entrance screens, natural stone in locker rooms, wood and cream plaster in spa areas, plus his signature volcanic ash and crystal textures adapted for fitness use.
- Why did Equinox choose Daniel Arsham for this project?
- West Hollywood is one of Equinox's highest performing locations with celebrity clientele including Renee Zellweger and Mark Wahlberg. The company wanted to create a unique, forward-thinking space that matches the see-and-be-seen culture of the area.
- Is this Snarkitecture's first fitness facility design?
- Yes, this marks Snarkitecture's first fitness project. The firm previously designed retail spaces for brands like COS and KITH, making this gym collaboration a significant expansion into wellness design.
- What other Equinox locations are opening in Los Angeles?
- Equinox will open new clubs in Santa Monica in 2025, followed by locations in Playa Vista and Burbank in 2026, though these won't feature outside designer collaborations like the West Hollywood project.