ANTA SPORTS BUYS PUMA STAKE FOR $1.8B — Quick Facts
Chinese sportswear giant Anta Sports acquires 29% stake in struggling Puma for €1.5 billion, becoming largest shareholder in bold global expansion move.
Key Data Points
- Anta paid €35 per share in all cash, making it Puma's largest shareholder with 29.06% stake while avoiding German takeover laws at 30%
- Deal values distressed Puma at 60% premium to recent trading, with shares down over 50% in 2025 amid leadership chaos and layoffs
- Anta's empire now spans Arc'teryx, Wilson, Salomon, Fila, and Puma, creating global sportswear conglomerate to challenge Nike and Adidas
Frequently Asked
- How much did Anta Sports pay for Puma stake?
- Anta Sports paid approximately €1.506 billion ($1.79 billion) in all cash to acquire a 29.06% stake in Puma at €35 per share on January 26, 2025.
- Why did Anta stop at 29% ownership instead of going higher?
- Anta deliberately stopped at 29.06% ownership to avoid triggering German takeover laws, which require a mandatory takeover offer at 30% ownership, allowing the company to avoid the additional regulatory requirements.
- Who sold their Puma shares to Anta Sports?
- France's billionaire Pinault family, through their holding company Artémis, sold their 29% stake in Puma to Anta Sports as they focus on their luxury goods business through Kering.
- What brands does Anta Sports own after buying Puma?
- After acquiring the Puma stake, Anta's portfolio now includes Puma, Arc'teryx, Wilson, Salomon, and Fila, creating a global sportswear conglomerate to compete with Nike and Adidas.
- Why was Puma stock down so much in 2025?
- Puma experienced a troubled 2025 marked by leadership turmoil including CEO Arne Freundt's departure in April, multiple layoffs in October, and persistent revenue declines, causing shares to fall more than 50% and trade at their lowest level since 2016.