ADIDAS TURNED A MEME INTO A SLIDE AND SOMEHOW WON — Quick Facts
The Homer Simpson x adidas Adilette Slide drops now at $50, featuring the iconic 'Homer backing into bushes' meme aesthetic. This is adidas' second major Simpson collab after the 2023 Stan Smith; the brand has been milking the partnership since 2021.
Key Data Points
- The Homer Simpson x adidas Adilette Slide drops now at $50, featuring the iconic 'Homer backing into bushes' meme aesthetic
- This is adidas' second major Simpson collab after the 2023 Stan Smith; the brand has been milking the partnership since 2021
- Turning a viral reaction GIF into wearable footwear is the exact move that separates real cultural literacy from marketing theater
Frequently Asked
- What is the Homer Simpson adidas Adilette Slide release date and price?
- The Homer Simpson x adidas Adilette Slide is available now for $50. This collaboration features the iconic 'Homer backing into bushes' meme aesthetic on a green slide design.
- Which Homer Simpson episode is the backing into bushes meme from?
- The meme comes from the episode 'Homer Loves Flanders' from season 5, which originally aired in 1994. The 15-second clip has since become one of the most universal internet reaction GIFs.
- How many Homer Simpson adidas collaborations have there been?
- Adidas has been running the Simpson partnership since 2021, with at least two major releases: the Stan Smith collab in 2023 and the current Adilette Slide. The brand has been milking this partnership for several years.
- Why is the Homer Simpson adidas slide considered smart marketing?
- The collaboration succeeds because adidas didn't overcomplicate the design—the slide is green like the bushes with Homer on it, priced accessibly at $50, and directly translates a universally understood meme into wearable footwear without unnecessary narrative or complex color blocking.
- Is the Homer Simpson adidas Adilette Slide just IP farming?
- While the collaboration could be seen as IP farming, it works because the execution is clean and culturally authentic rather than misguided—adidas understood the specific internet moment and meme rather than just slapping a franchise name on a product.