ADIDAS SUPERSTAR CAMPAIGN FEATURES SAMUEL L JACKSON BABY KEEM — Quick Facts
Adidas unveils its Spring 2026 Superstar campaign starring Samuel L. Jackson alongside JENNIE, Kendall Jenner, Baby Keem, and soccer prodigy Lamine Yamal. The campaign, set in a surreal Hotel Superstar, celebrates the 56-year legacy of the iconic shell-toe sneaker that transformed from basketball courts to hip-hop culture.
Key Data Points
- Lamine Yamal at 18 is Barcelona's most valuable player at €343 million
- Samuel L. Jackson continues his Adidas partnership after 2025's Pyramids campaign
- Adidas Superstar has outsold Jordan retros for multiple years since 2016
Frequently Asked
- Who stars in Adidas' 2026 Superstar campaign?
- Samuel L. Jackson leads alongside JENNIE, Kendall Jenner, Baby Keem, Lamine Yamal, James Harden, Tyshawn Jones, and Olivia Dean in a cross-generational cast.
- How old is Lamine Yamal in 2026?
- Lamine Yamal is 18 years old, born July 13, 2007, and is valued at €343 million as the world's most valuable player.
- When was the Adidas Superstar first released?
- The Adidas Superstar officially hit the market in 1970 and by 1973 was worn by more than 75% of all NBA players.