ADIDAS ORIGINALS DROPS HOTEL SUPERSTAR CAMPAIGN WITH BABY KEEM — Quick Facts
Adidas Originals has unveiled its Spring 2026 Superstar campaign, featuring Baby Keem alongside Samuel L. Jackson, Kendall Jenner, JENNIE, and other cultural icons in a cinematic 'Hotel Superstar' narrative. The campaign celebrates the sneaker's cross-generational influence while introducing updated apparel with bold red accents.
Key Data Points
- Baby Keem joins star-studded cast including Samuel L. Jackson, Kendall Jenner, and JENNIE in Adidas Originals' Hotel Superstar campaign
- The Spring 2026 collection features updated Superstar aesthetic with bold red accents and contemporary tailoring
- Campaign positions Superstar as timeless cultural icon spanning music, fashion, sport, and art across generations
Frequently Asked
- Who is featured in the Adidas Originals Hotel Superstar campaign?
- The campaign stars Samuel L. Jackson, Baby Keem, Kendall Jenner, JENNIE, Lamine Yamal, James Harden, Tyshawn Jones, and Olivia Dean.
- What is the Hotel Superstar concept?
- Hotel Superstar is a surreal, cinematic setting where time doesn't exist and Samuel L. Jackson searches for his Superstars, encountering cultural icons in different rooms.
- What's new in the Spring 2026 Superstar collection?
- The collection features updated apparel with bold red accents, looser-fitting tracksuits, contemporary tailoring, and expanded denim offerings including Tyshawn shorts.