A$AP ROCKY LAUNCHES PAVĒ NITEŌ WITH CODOGNATO SKULL RINGS — Quick Facts
A$AP Rocky debuts PAVĒ NITEŌ jewelry brand with Venetian artisan Codognato, featuring skull rings inspired by Don't Be Dumb album characters at Chanel show.
Key Data Points
- Rocky trademarked PAVĒ NITEŌ in May 2024 through A$AP Rocky Ventures, Inc., unveiling skull rings at Chanel's couture show
- Codognato collaboration features SIX HEADED ring carved from mammoth bone with 2.03-carat yellow diamond centerpiece
- Seven character rings represent Don't Be Dumb album personas, including DUMMY with 2.06-carat ruby and ten gold rats
Frequently Asked
- What is PAVĒ NITEŌ and who launched it?
- PAVĒ NITEŌ is a jewelry label launched by A$AP Rocky through A$AP Rocky Ventures, Inc., which was trademarked on May 3, 2024. The label features luxury skull rings created in collaboration with Codognato, a Venetian jewelry house established in 1866.
- What is the SIX HEADED ring made of?
- The SIX HEADED ring is carved from mammoth bone and features a 2.03-carat yellow diamond centerpiece that spins around its axis. It represents all the characters from the album cover design.
- Who are the Venetian artisans behind A$AP Rocky's jewelry collaboration?
- A$AP Rocky collaborated with A. Codognato, a family-run Venetian jewelry house that has been established since 1866 and is known for its 'memento mori' designs featuring skeleton motifs inspired by Italian Renaissance and Catholic artwork.
- What album do the character rings represent?
- The seven character rings represent personas from A$AP Rocky's 'Don't Be Dumb' album, including the DUMMY ring which features a 2.06-carat ruby and is crafted in 18k yellow gold with baroque enamel details.
- When did A$AP Rocky first showcase PAVĒ NITEŌ rings?
- A$AP Rocky unveiled the PAVĒ NITEŌ skull rings at Chanel's couture show, where he appeared dressed in full Chanel for designer Matthieu Blazy's couture debut and confirmed the pieces were from his jewelry label in a post-show video.