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Frieze

Questions people ask about Frieze

What is Frieze?

Frieze is one of the biggest contemporary art fair brands in the world, running fairs in London, New York, Los Angeles, and Seoul, alongside Frieze magazine. Each fair brings hundreds of galleries under one roof for a few days of exhibitions, sales, and events.

How do you visit a Frieze fair?

Tickets are sold through frieze.com for each edition, usually with timed entry across the public days. Each city's fair runs on its own calendar, and the surrounding week fills with satellite shows, like the Andy WarhoLA exhibition Dover Street Market staged during Frieze Los Angeles in February 2026.

Do you have to be a collector to go to Frieze?

No. Public tickets put anyone on the fair floor, and most visitors come to look rather than buy. Collectors and museum groups get preview days before the general public, which is when much of the buying happens.

How much does it cost to attend Frieze?

Ticket prices vary by city, day, and tier, with preview access priced well above standard entry. Popular days can sell out, so booking ahead through frieze.com is the safe route.

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