SALEHE BEMBURY PUMA VELUM MAGENTA GLEAM DROPS TODAY

## The Accessible Luxury Play The Salehe Bembury x PUMA Velum Magenta Gleam drops February 7, 2026 at $160. This is how you do accessible luxury without compromising vision. The Magenta Gleam colorway mixes a pinkish purple mesh upper with a web of black supports, a disintegrating blue PUMA stripe on the side panel, and a thick brown midsole underfoot. The details hit where they should. No overdesign, no confusion about intent. The lightweight engineered mesh upper is wrapped in a sculptural printed cage, which Bembury describes as 5D-printed, creating a tactile and expressive structure that feels both organic and futuristic. This is the language that separates Bembury from the field. ## Beyond Basketball Origins Bembury started working with PUMA at the beginning of 2024, initially focused on Hoops, PUMA's basketball line. The idea was to design products for their star athlete Tyrese Haliburton, but they saw opportunities in consumer demand. The Velum represents something different. This is Bembury's very first lifestyle silhouette with the brand. No performance claims, no athletic narrative. Pure design expression. Rooted in biomorphic design and the uniquely imaginative approach of Bembury, the Velum introduces an organic formscape that merges natural inspiration with technical precision. Underfoot, the Velum features PUMA's NITROFOAM™, a pinnacle cushioning technology that delivers lightweight comfort and responsive support. ## The Bembury Method Bembury crafted his approach for fans who often get priced out of his high-fashion designs, saying "I constantly get comments like, 'Hey, I love your work, I wish I could afford it.'" The $160 price point speaks directly to this. What separates Bembury from many collaborators is that he's a classically trained designer who starts with a blank page and builds shoes from scratch, which is why he's often given the freedom to create new silhouettes rather than reinterpret existing ones. This is the luxury runway meeting the warehouse floor. Bembury knows both worlds, respects both audiences. The Velum proves accessible doesn't mean compromised.