KAI CENAT DITCHES STREAMING FOR HIGH-END FASHION WITH VIVET

We don't have a piece on that yet, but here's the take: Kai Cenat just pulled the ultimate creator power move. The Twitch king with 20.2 million followers dropped a dramatic "I Quit" video that had everyone panicking—until it revealed his real play: Vivet, a high-end fashion brand that's anything but typical influencer merch. Cenat spent three months in Italy documenting his deep dive into premium denim manufacturing, showing he's serious about craftsmanship over quick cash grabs. "This is not me sticking my name on a brand and money-grabbing," he stressed in the reveal. The brand name, Latin for "will live," signals his intent to transcend the streaming box that made him famous. The timing is perfect. After his record-breaking Mafiathon 3 stream and recent mental health discussions, Cenat is positioning himself for longevity beyond the platform volatility that destroys careers overnight. While fans are divided—some want their streaming content, others respect the artistic evolution—this pivot from digital to physical product shows savvy business instincts. Vivet launches with a journal documenting his creative process, followed by Italian-crafted denim featuring both wide-leg and skinny cuts. It's a calculated bet that his massive Gen Z following will follow him from Twitch to runway. Early signals suggest expensive pricing to match the premium positioning—exactly what separates real brands from influencer cash grabs.