J Balvin debuts new Jordan 4 collab at Super Bowl LX

J Balvin just made Super Bowl LX his personal catwalk. The Colombian reggaeton superstar was spotted courtside at Levi's Stadium in his unreleased Air Jordan 4 collaboration, turning football's biggest stage into sneaker theater. This isn't random celebrity flexing. Balvin first debuted the multicolor Air Jordan 4 during his hometown concert in Medellín in December 2025, with DJ Khaled later dropping Instagram confirmation. The timing hits different when Bad Bunny owns tonight's halftime show while Balvin represents Latino sneaker culture from the luxury boxes. The design is a vibrant, multi-color affair, with a kaleidoscope of greens, browns, blues, pinks, yellows, and reds orbiting a textured black leather foundation. Pure Balvin energy wrapped in Jordan's most technical silhouette. Balvin made his sequential strategy clear from day one: hit Mike's roster in numerical order. He made history in December 2020 when he became the first Latino artist to get his own Air Jordan collaboration. The "Colores Y Vibras" Jordan 1 High started it all in 2020. The Jordan 2 followed in 2022. The Jordan 3 dropped in 2023. Each release sold out globally. Sources have confirmed to Complex that the multi-colored version of the J Balvin x Air Jordan 4 that was worn Balvin and also by DJ Khaled will not be releasing to the public. Instead, a yellow-colored "Lemonade" J Balvin x Air Jordan 4 will release in fall 2026 with an expected retail price of $225. The math works. Jordan Brand doesn't gamble on losing streaks. The Air Jordan 1 x J Balvin—dubbed the "Air Balvin"—sold out globally and established him as a legitimate player in the sneaker space. Puerto Rican rapper Bad Bunny headlines tonight's Super Bowl LX halftime show. The NFL brass picked him to tap into America's 70 million Latinos, calling them a "critical growth area" with over 39 million Latino fans. Growth that's "mathematically impossible without Latinos." Balvin's presence reads calculated, not coincidental. While Bad Bunny commands the stage, Balvin embodies the crossroads where Latino culture meets sneaker obsession. The Super Bowl transcends football. Balvin previously debuted his first Jordan collaboration at Super Bowl LIV's halftime show in Miami with Jennifer Lopez in 2020. Tonight, he's not performing. He's just being seen. Sometimes presence speaks louder than any microphone.