BAD BUNNY NFL MERCH MAKES HISTORY WITH SPANISH SUPER BOWL BRANDING

## The NFL Just Got Its First Spanish Makeover Bad Bunny's Super Bowl LX merchandise collaboration marks the first time in NFL history that official Super Bowl-licensed gear features Spanish translations of championship branding. The Puerto Rican superstar's partnership with the league splits into two drops: the Concho collection available now, and Super Tazón launching February 8 after his halftime performance. The apparel construction centers on 100% cotton with oversized fits, but the real story lives in the details. The Concho character, a Puerto Rican toad from Bad Bunny's DeBÍ TiRAR MáS FOToS album era, appears on chest panels wearing full NFL uniforms and cleats. Team logos print on the back, with Bad Bunny's eye logo subtly placed on sleeves. Pricing runs $100 for hoodies, $55 for tees, $60 for caps, and $40 for plush keychains. Most items won't ship until March or April despite current preorders. ## Ceremony of Roses Handles the Heavy Lifting Ceremony of Roses, the global media and branding company founded in 2016 by Brad Scoffern, orchestrated the collaboration from their operations handling Adele, Olivia Rodrigo, and Lil Nas X merchandise. The company operates from a 7,000-square-foot transformed 1950s factory in Culver City. New Era caps feature team logos front and center with the uniformed toad on the right temple, while plushie keychains mirror the trending Labubu toy aesthetic. The design language stays refreshingly minimal, avoiding the typical merchandise overload of competing logos and text. ## Breaking Cultural Ground Beyond Fashion Super Tazón translates directly to Super Bowl in Spanish, but the cultural weight extends beyond literal translation. This represents the NFL's first official Spanish-language Super Bowl merchandise, aligning with Bad Bunny becoming the first artist to perform entirely in Spanish at a Super Bowl halftime show. The collections sell through NFL Shop, Fanatics, New Era Cap, and elsupertazon.com. Physical retail happens at the NFL Shop inside San Francisco's Moscone Center starting February 3. The NFL's Spanish pivot isn't just merchandise strategy. It's material acknowledgment that American football's future speaks multiple languages.