BAD BUNNY BREAKS SUPER BOWL HISTORY WITH FIRST SPANISH SHOW

## From SoundCloud to Super Bowl History Bad Bunny makes history tonight as the first Latino and Spanish-speaking artist to headline the Super Bowl halftime show as a solo act. This isn't just a performance. It's a cultural earthquake. The Puerto Rican superstar just made Grammy history, earning three awards and becoming the first artist to win Album of the Year with a fully Spanish language album for "Debí Tirar Más Fotos". Streams on his Grammy-winning album increased by 240 percent following his win, bringing in more than 16 million on-demand streams in the U.S., representing only a portion of the total 36 million streams Bad Bunny brought in within that 24-hour period. He was the most popular artist globally on Spotify in 2025 (his fourth time hitting the milestone since 2020). His record-breaking accomplishments include becoming the most streamed artist on Spotify globally from 2020 to 2022, and again in 2025, after staging a first-of-its-kind 31-show residency in Puerto Rico. ## Political Lightning Rod Meets America's Biggest Stage President Donald Trump described the announcement as "absolutely ridiculous". Conservative influencers questioned Bad Bunny's selection, with Ryan Fournier stating that "whoever picks these people should be fired" and Benny Johnson describing him as a "massive Trump hater" and "anti-ICE activist". Following Bad Bunny's Super Bowl headliner announcement, conservative advocacy group Turning Point USA announced a counterprogram halftime show, dubbed "The All-American Halftime Show," featuring Kid Rock. The show will be streamed online during the official Super Bowl LX halftime show. Earlier in 2025, Bad Bunny had declined to hold concerts in the mainland United States and reserved Puerto Rican shows to archipelago and island residents due to concerns over Immigration and Customs Enforcement (ICE) raids. At the Grammys, he made bold "ICE out" statements, saying "We're not savage, we're not animals, we're not aliens. We are humans, and we are Americans," encouraging viewers to fight hate with love. ## Cultural Impact Beyond the Stadium Latino consumers rank as the world's fifth-largest economy if measured independently with Latino purchasing power reaching $4.1 trillion. A 2025 McKinsey report projected that Latinos would account for one-third of total U.S. sports market growth by 2035. Super Bowl LX will feature the broadest Spanish-language broadcast distribution in Super Bowl history, with both Fox Deportes and Telemundo producing separate Spanish-language coverage of the game. In keeping with Bad Bunny's focus on a Spanish-language performance Sunday night, the Super Bowl Halftime Show will also feature live sign language interpretation. Celimar Rivera Cosme, who served as interpreter during Bad Bunny's blockbuster Puerto Rican residency, will perform alongside him. Gavin Newsom, the governor of California, announced that the state would observe February 8, 2026, as Bad Bunny Day to commemorate his Super Bowl halftime performance. This isn't just about reggaeton hitting mainstream America. As one cultural observer noted, "I think just him being there is the political message". Bad Bunny transforms the Super Bowl from sports spectacle into cultural statement, proving that America's biggest stage belongs to all Americans, regardless of language. ## FAQ **Q: What time is Bad Bunny performing at the Super Bowl?** A: Bad Bunny's halftime show is projected to start between 7:30 p.m. ET during Super Bowl LX. **Q: Is this Bad Bunny's first Super Bowl performance?** A: This is Bad Bunny's second appearance at the Super Bowl. The Puerto Rican-born artist joined headliners Shakira and Jennifer Lopez on stage for the 2020 halftime show with Colombian reggaeton singer J Balvin. **Q: How much is Bad Bunny getting paid for the halftime show?** A: Super Bowl halftime performers don't get paid, and Bad Bunny is no exception. That's because Super Bowl halftime performers don't get paid beyond a small union-mandated rate. **Q: What songs is Bad Bunny expected to perform?** A: Bad Bunny is a 6-time Grammy Award winner, so there's plenty of hits to choose from, but the expectation is that he will start his show with Tití Me Preguntó. **Q: Where can I watch the halftime show?** A: This year, the Super Bowl (and its halftime show) airs on NBC. Super Bowl LX on February 8, 2026, will be available to stream live on Peacock in 4K HDR, alongside the NBC broadcast.